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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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How to rate the fully satisfactory performer


Probably the toughest call that managers have to make is how to rate the individual whose performance all year has been fully satisfactory, where there are no important deficiencies that have to be worked on, and where the person has made some...

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Seven Deadly Customer-Survey Sins


Presented here, in abridged form is the list of things to avoid if you want to generate positive and useful results without ruining your relationship with your customer or worse yet, generating a wealth of data with no practical use or way of...

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