Search Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related CRM Tools Articles

Interview with Margret Schmidt


Margret Schmidt is among our speakers at MX 2009, taking place 2-3 March in San Francisco. Her extensive experience heading up design at TiVo has given her a deep understanding of what it takes to deliver a great experience in a high technology...

Read more about Interview with Margret Schmidt...

CRM and improving order fulfillment...


As I’ve touched on in previous posts, the art of getting value out of CRM is to embed key business processes within the technology. While a lot of attention gets paid to sales and marketing processes, ‘downstream’ areas, such as order fulfilment,...

Read more about CRM and improving order fulfillment......